New look and positive outlook for Clare Tourism in 2016: Clare Tourism launched its new brand, Visit Clare, and details of a new website for tourism in the county at its annual networking evening in Treacy’s West County Hotel last night (Thursday, 21 January 2016).
More than 300 tourism representatives gathered at the free business-to-business event which provided tourism providers with the opportunity to showcase their respective operations to the wider County Clare tourism industry.
Tourism information stands hosted by hospitality and tourism operators were complemented by food tasting stands promoting Clare’s growing food tourism offering.
The evening also featured presentations from the Failte Ireland, Clare Tourism and the Fleadh Cheoil na hÉireann committee ahead of the hosting of the event in Ennis this coming August.
Addressing the large attendance, Paul Madden, Chair of Clare Tourism said, “2015 was a successful year across County Clare and while we cannot rest on our laurels the early indications are very positive for 2016.”
“Clare County Council’s leading of a yearlong programme that promotes Clare as a County of Culture which will serve as a great boost to every corner of Clare, while Fleadh Cheoil na hÉireann will give a national and international platform for the town of Ennis and the wider county. Equally, the commitment and expertise of Clare Tourism will ensure that the gains of recent years will be maintained and built on,” he added.
Maureen Cleary of Clare Tourism noted that the newly launched Clare Tourism brand, ‘Visit Clare’, complements the broadened approach adopted by the organisation in 2015 to engage with the wider tourism sector.
She continued, “Last year, we established a Steering Group featuring representatives of five geographical areas, namely Ennis, West Clare, North Clare, East Clare and South Clare. Among the other actions outlined in our Structure & Implementation Plan was the distribution of a Festival & Events Guide and the removal of membership fees and greater engagement with key stakeholders.”
“The launch of a positive and sustainable brand for County Clare and the newly announced redesign of an even more comprehensive www.clare.ie website is part of Clare Tourism’s creation and implementation of an integrated tourism marketing strategy that will deliver a significant increase in visitor numbers,” said Ms. Cleary.
The newly revamped www.clare.ie will be launched in March 2016.